Jeff Toler Curriculum Vitae

J. Jeffrey Toler • www.tolerdesign.com • 805.796.0377 • jeffrey@tolerdesign.com

Professional Summary
More than 25 years of graphic design, advertising design and marketing/creative services coordinator with various major Southern California manufacturers, leading service companies and suppliers. Proven design problem solver and creative communicator with ability to establish and develop in-house marketing and graphics departments. Marketing management, printing sales and purchasing, design project management and key vendor/supplier coordination. Capable supervisor of design/marketing team; proficient in all relevant design, illustration, photo and business software applications (Mac preferred/PC experience)

Key skills and experience include:
Marketing CommunicationsSales and Marketing Collateral Design
Corporate Identification DesignCopy Writing
In-House PhotographyWeb Design and Marketing
Direct Mail and FulfillmentPOP Display Design and Fabrication
Packaging DesignPrint Sales and Purchasing
Illustration (digital and traditional)Media Purchasing and Placement

Selected Career Achievements
Complete overhaul of entire corporate identification (including design manual) for Ventura county’s third largest employer • Increased invaluable “buzz” among their industry’s leading suppliers and buyers with revamped web site, exciting print media campaign and new catalogs

Redesigned the graphics and the packaging of a problem blister card project of a compatible inkjet supplies line; provided essential supervision of pre-press and printing at the plant thereby preventing enormous cost-of-fulfillment delays

After only four months of employment, awarded Employee of the Month followed by the President’s Award for Unique and Outstanding Contribution for packaging design and supervision of fulfillment for branded inkjet product (Major retail distribution)

Accomplished a reduction of over $35,000 in catalog printing costs while dramatically over-hauling the design and content presentation of the company’s two essential product catalogs and major marketing and sales tools

Designed and implemented a full trade magazine campaign for 24 months to include substantial discounts and value-adds while establishing the look and feel for corporate re-branding

Dismantled and rebuilt an existing corporate web presence (that was once a major blemish to the company’s prestige) with new design, content and rich user interface to current and prevailing XHTML compliance.

Professional Experience
Creative Services Manager: PureTek Corporation, San Fernando, CA (2011 – 2013) This 22-year old pharmaceutical company produces vitamins, supplements, pharmaceuticals and topical beauty and health care products. I brought fresh ideas to the design, decoration and labeling; successfully managing, coordinating, advising and archiving of outside creative work, and consulting with customers and vendors for meeting FDA standards and practices. I designed and developed current and active websites – including active shopping cart sites. Eventually brought virtually all design work in-house

Managing Partner: Fleetline Network Partners, Louisville, KY (2009 – 2011) Fleetline provides managed hosting, web design and development, marketing and advertising management, consulting and advising for small business and home-based businesses • My role was sales, marketing and web design, graphic design, photography, copywriting, SMS and more. Clients included manufacturers, builders and service companies

Senior Graphic Designer/Marketing Manager: Waterway Plastics, Oxnard, CA (2007 - 2009) Inheriting the lead in a languishing graphics/marketing department, I completely overhauled the corporate ID and branding, including logo, product labeling, catalogs and sales collateral material • I completely redesigned and developed the corporate web site all in-house within budget and time frame • Designed and art directed trade show display development and related graphics

Senior Graphic Designer: Dataproducts USA, LLC, Thousand Oaks, CA (2000 - 2006) A division of $90 billion Hitachi, manufactured business and consumer printing products and equipment • I designed all product packaging including full litho laminated corrugated boxes, blister cards, poly bags, clamshells and folding cartons • I Designed or art-directed all sales and marketing collateral materials, POP displays and specialty advertising materials and trade shows

Marketing/Advertising Coordinator, Multimedia Manager and Designer/Art Director: Ricon Corporation, Panorama City, CA (1996 - 2000) 40-year manufacturer of lifts, ramps and elevators for the disability market • Responsible for the management of all marketing, communications design • Designed and developed all media advertising, managed the placement and scheduling • Designed company web site and produced several sales and training videos • I personally created a complete marketing/advertising department of seven full-time employees from scratch, including web developer, designers, sales lead fulfillment and resource management • I was most proud to serve as spokesman and representative for the company sponsored PVA Wheelchair Games

Toler ResumeToler Resume

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I'm happy to provide estimates for any reasonable project and I am available for placement in a staff or management position. Download my current resume and any selected samples from my portflio located throughout the site.